Cross-Cultural Communication Requires Cultural Roots

by Quentin Schultze

We can’t communicate well across cultures unless we’re rooted in our own culture.

Why? Because we need to know who we are before we can know who we aren’t.

How ironic!  Today, we naively assume the opposite, namely, that we have to give up our own cultural roots in order to connect with those form other cultures.

—Quin

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